Since Tim O’Reilly called Web 2.0 to social, technological and business changes, a dozen, hundred even thousand people watched that phenomenon like a bubble, just a hype. Many of them, focus their opinion in startups’s business models, comparing this stage with 1997-2001 situation, where websites like Netscape delivered news, emails completely free, and new companies like Pet.com lived only on cyberworld.

Those years, ventures capitals gave their money to small but interesting business without business plans or solid business models because any dotcom website meant a sign of traffic and money.

The main point, it’s avoid to watch this world only with startup’s eyes and dismiss the most important lessons, the concepts behind web aplications: this can change the know how to do things in the enterprise, the culture and social way to contribute within an company; it’s not only a hype, buzzword or a geek fashion.

Actually, discussion centers its scope in take Web2.0’s advantages like Colaborative Intelligece, Network effects, Participation Architecture, who opens the battlefield to resolve new kind of problems. Before Web 2.0, CIO’s tried to find cheap solutions to expensive problems, because SOA aplications couldn’t settled it. According to Web2.0’s sympathizer, SOA aplications are too complex to develop quick answers, and it avoid to any employee to take part about company’s troubles.

Enterprise 2.0, Web2.0’s son applied to Business, takes these advantage to attempt its application into internal organization’s structures. According to Andrew McAfee and Gartner, Enterprise 2.0 will be applied in almost 80% of the 1000 most important world companies. Therefore, if Gartner said it, Enterprise 2.0 is NOT a hype, and Web 2.0 is NOT a bubble.

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